Problem

Tocororo is a low-cost airline based in Cuba that recently invested in a new fleet of fuel-efficient aircraft’s. They were looking to appeal to travellers and commuters who are conscious of the impact climate change is having in the Caribbean, but also understand the necessity for global travel and tourism in the region.

Solution

Inspired by the Cuban national bird (Tocororo), the brand blends flowing forms and natural imagery, incorporating the birds bold colour palette. The Cuban flag is broken down into its component parts of blue lines and red triangles, pointing towards a future of innovation and more responsible air travel.