Problem

After rolling out a brand refresh project for their mountain apparel and equipment brand “Rab”, Equip Outdoor Technologies Ltd. required their in-house design team to apply and expand these guidelines across a variety of seasonal marketing touchpoints.

Solution

The Rab brand story is brought to life in the shared endeavour of the outdoor community, and the role its products play in bringing people together. By channeling outdoor experiences and expertise into the design and tone-of-voice, the brand speaks directly to the adventurer in everyone. Ensuring that Rab continues its journey to be the brand of choice for mountain people worldwide.