Problem

Unilever were launching a new “Made Local” range in Melbourne, Australia. Part of this range was a dog treats brand, inspired and produced in collaboration with a renowned local baker who’s perfected the art of crafting organic, preservative free snacks for dogs.

Solution

Waggles is a playful, off-beat brand that takes cues from Melbourne’s lively café and artisan food culture. Peculiar forms and organic shapes convey a pooch’s sense of energy and excitement at receiving a treat. The accentuated dog illustrations emphasise the full-body benefits of these nutritious  snacks.