aeropress

Problem

Aeropress coffee brewers are looking to re-brand, sensing that their current packaging and marketing fails to appeal beyond its core of loyal users.

Solution

The re-brand focuses on the low-waste and quality brewing credentials of the Aeropress range, whilst bringing the brand look and feel up to date with current coffee trends. Juxtaposing maximal and minimal layouts, where orange dots of flavour permeate through filter paper backdrops. In coffee this “less is more” approach often yields better results.